Yogeśvara: The potential is wonderful.
Prabhupāda: And therefore I’m asking. Potential is wonderful, so why they are not attracted to live in the farm and be self-independent and chant Hare Kṛṣṇa? That is our farm project. Our farm project is they should be satisfied with simple living. That is nice living. If you get milk, if you get fruit, if you get grain and open air, it is very healthy life. Why they should not be attracted?
Yogeśvara: It is still the beginning, and because it’s the beginning, it is a little difficult sometimes.
Prabhupāda: That may be. But this should be our aim. We should not be attracted by the modern city life. Simplified life. Save time and utilize for advancing in Kṛṣṇa consciousness. That is perfect life. Just like Vṛndāvana. Vṛndāvana life means agriculturist, cowherd boys, uneducated girls, cows and calves, and tree, fruits. This is Vṛndāvana. The center is Kṛṣṇa.
Room Conversation — January 31, 1977, Bhuvaneśvara